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sporting
excellence
We recognise the value of sport as it transcends geographical and political
barriers in its ability to provide simple, practical ways of bringing people together
and inspiring them to fulfil their potential. We have longstanding experience
delivering exceptional sports programmes.
Apart from the global publicity of our corporate brand, sponsorship of premier sporting events provides a strong platform for Maybank to demonstrate its role in the
development of young sports talent.
Golf
We began supporting the Malaysian Open Golf tournament in 2006. The Malaysian Open has become an increasingly
prominent event in the golf tour calendar, attracting some of the biggest names globally. Through the Maybank Malaysian
Open Golf tournament, we help foster talented young golfers. In 2013, the tournament also raised RM10,000 in public
donations for Tabung Wira Lahad Datu Media Prima, which was topped off by RM200,000 fromMaybank Foundation. This
donation came in support of the Lahad Datu standoff in February 2013, which led to the loss of military personnel who died
defending Malaysian borders.
Meanwhile, the ‘Star Experience for Charity’ golf game saw eight amateur golfers each pledge RM5,000 to Make-A-Wish
Malaysia — a foundation that helps make dreams come true for children with life-threatening medical conditions. The
game collected RM40,000 from the golfers, which was matched by another RM40,000 fromMaybank Foundation. This
year’s proceeds from the Charity Putt Challenge went to the Liver Transplant Centre (LTC) in Hospital Selayang.
We also support golf in Malaysia across junior, amateur and professional levels and, since 2012, have expanded the junior
programme with both the Maybank Junior Golf Clinic and the creation of the Maybank Junior Golf — Champions Academy.
The Maybank Junior Golf — Champions Academy trains young Malaysian golfers between the ages of six and 12 years old,
developing their natural talent and teaching them the skills they need to become a next generation winner.
RM40k
pledged to
Make-A-Wish
Malaysia
RM210k
donated
to Tabung Wira
Lahad Datu
Media Prima
COMMUNITyANDCITIZENSHIP
Target: Our sport sponsorship is
an avenue for various fundraising
activities.
G4-SO1, G4-EC7, G4-EC8
Renowned golfer Matteo Manassero giving tips to budding young golfers
