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MAYBANKSustainabilityREPORT2013
movingforwardand2014priorities
—ourcommunityimpactroadmap
A community engagement matrix was drawn to illustrate the findings and gaps with regard to community programmes. The findings were used as a ‘navigation guide’ to
show where and how our community investment can have the biggest impact with key differentiating factors. We did not want to support ‘popular’ programmes. Our overall
directions must underpin the development challenges across Asia and consist of impact investments.
Ultimately, we wanted to know what the end-game in our programmes would be. Based on the strategic engagement matrix we were able to identify:
• Areas of focus
• Programme partnerships
• Types of impact assessments
• Mechanisms for employee participation/volunteering
The Roadmap known as Group CR Roadmap was approved by the Board of Directors on 4 October 2013. It is now known as the Community Impact Roadmap (CIR).
COMMUNITyANDCITIZENSHIP
Maybankers cheering on their colleagues during the Edge-Bursa Malaysia Kuala Lumpur Rat Race 2013
