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Nurturingsharedaspiration
Shared aspiration is at the heart of building social capital. Our Board-endorsed CIR is a pathway to help the Group and Foundation navigate the complex landscape of
community impact. By prioritising material issues, we are able to create action plans and assign responsibility across the organisation. Overall, we will continue investment
in our key areas: Education, Community Empowerment, Healthy Living and Sports, Disaster Relief and General Donation and Sponsorship, but moving forward we will also
work on our flagship regional programmes:
Entrepreneurship
• 1 flagship regional
programme
• Regional Entrepreneurship
Programme
• Focus on hard skills
— tools, resources,
development of
curriculum
Disability
• 1 flagship regional
programme
• Focus on soft
skills — leadership,
mentoring,
confidence
Arts and
Culture
• 1 flagship regional
programme
• Leadership position
in performing arts
and literature across
ASEAN
• Emotive long-term
impact
environment
• 1 flagship regional
programme
• Focus on young
people and the
environment
• Move from
awareness to action
To evaluate whether our investments are aligned with our goal of impact investment, we will be rolling out a Community Impact Tracker. With this tracker, we will be able to
monitor the impact of our flagship programmes and systematically collect feedback from our community partners. The analysis will also be able show whether projects are
evenly allocated across our key markets and business areas. Moving forward, we want to further the cross-fertilisation of programmes, team skills and knowledge.
COMMUNITyANDCITIZENSHIP
movingforwardand2014priorities
—ourcommunityimpactroadmap
