46
EmployeeVolunteerism—
CahayaKasih
Cahaya Kasih is our flagship volunteering programme that aims to tackle
challenges faced by society, particularly obstacles to education and personal
development. Our volunteers help people and communities help themselves
in four major focus areas:
This year’s Global CR Day theme was ‘Connecting Global Communities’ which truly fitted the diversity of the turnout of Maybankers across the globe. Global CR Day is
part of the Group’s Cahaya Kasih employee volunteerism programme. Cahaya Kasih was initiated in 2006 for employees to engage directly with the community through
its regional offices, sectors and overseas operations by helping those in need and through ways beyond the activities driven by the Bank. This year’s Global CR Day did not
comprise one-off community projects for the day, but included long-term initiatives identified and carried out by employees in the various locations where they operate.
Activities were tracked on a yearly basis to ensure that impact was created through the programmes. Planning managers were required to provide clear progress records
for each programme. The evolution of our Cahaya Kasih programme is the result of much learning, including dismantling some perceptions that our employees had about
community involvement. What has become apparent is that the programme has brought internal teams to work together under various new dynamics in order to be a ‘force
for good’. At the same time staff perspective has broadened to understand the nuances of volunteerism.
More than 23,000 Maybankers donated over 119,000 hours of their personal time to take part in our Group-wide voluntary programmes. While the number of our
employees has increased, the number of hours spent has reduced from 178,422 hours recorded in 2012. Part of the reason is that we are improving our monitoring and
evaluation processes. There was also severe rain in some parts of Malaysia on Global CR Day and the weather hampered some of our activities.
Cahaya Kasih will continue to nurture all our volunteerism programmes. We are already seeing the results in terms of impact. The four winners in the Cahaya Kasih challenge
2013 reflect how we are reaching out with skills, care and most importantly passion to make a difference in the communities closest to our employees.
Cahaya Kasih has over the years created
various impacts both internally and
externally:
• Goodwill amongst the community
• Interaction with different segments
of the community
• Camaraderie and team building
• New skill sets
• Improved outlook and perspective
amongst employees
• Empathy
We provide three days’ unrecorded leave annually to
undertake community programmes.
Impactof
CahayaKasih
Cahaya Kasih will be a key volunteer programme
moving forward and in 2014, we are reassessing our
monitoring and evaluation of the overall programme.
We also want to push for more long-term and holistic
collaborations with the community and are looking for
ways to work better with project partners.
EDUCATION
COMMUNITY
EMPOWERMENT
ENVIRONMENT
HEALTH
119k
volunteer
hours
23k
Maybankers
participated in
Global CR day
COMMUNITyANDCITIZENSHIP
G4-SO1, G4-EC7, G4-EC8
Happy young faces at a Cahaya Kasih employee volunteerism event
