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MAYBANKSustainabilityREPORT2013
cahayakasihpresident’saward2013
Four awards were recognised at the Cahaya Kasih President’s Award in 2013
for Best Environmental Initiative, Best Health Initiative, Best Community
Initiative and Best Educational Initiative. Although only four could be picked
as winners, each Cahaya Kasih initiative is a representation of Maybank in the
community and creates a multiplier effect in community empowerment. Our
programmes are inclusive and transcend all barriers of class, gender and creed.
Best Environmental Initiative: FromPoverty to England
The water pollution at Sungai Merbok and Sungai Bujang have had great impact not only on the environment but also the livelihood of fishermen who rely on rivers
and the sea to support their families. The pollution aggravated the families’ financial situation, causing great difficulty for children to pursue their studies, especially
in higher education. Maybankers in the Northern region undertook a holistic conservation effort by replanting over 500 mangrove trees and 100 bamboo trees along
the riverside. The efforts will benefit over 300 fishermen who are dependent on the natural habitat of the river. The planting of the bamboo trees will serve to avoid
riverside erosion. At the same time, the bamboo trees also have commercial value which will benefit the local communities of the area.
The efforts in the Northern region have been an ongoing series of programmes targeting the low-income communities of Kampung Bujang and Kampung Sungai Batu
Besi in Kedah. The conservation initiative has created a ripple effect and the local public are now more aware of environmental impacts in the area and are working
together with Maybankers on conservation efforts.
The name ‘From Poverty to England’ was inspired by two young individuals from Kampung Bujang who received full scholarships to study in England.
Best Health Initiative — Labuan Nucleus Hospital and its Kidney Patients and Blood Donation Drive
Maybank International Labuan Ltd’s programme was to make haemodialysis treatment more accessible to kidney patients. By providing more machines, there will be a
reduction in the waiting time at the Haemodialysis Centre in Labuan Nucleus Hospital. The Centre is now able to cater to 70 kidney patients. This team of Maybankers
also made Maybank the first bank in Labuan to organise a blood donation campaign which benefited 157 people. They also organised awareness raising campaigns for
kidney health and organ donation. The project has created a drive for healthy living amongst Maybankers and the local community.
COMMUNITyANDCITIZENSHIP
Best Community Initiative —Build a Living Out Of Maybank (BLOOM)
Recycling some of the building materials from their efforts in 2012, Group Corporate Affairs helped the community of
Kampung Orang Asli Ulu Melaka to build a small scale chicken coop and assisted in providing skills training related to
livestock farming. Giving the Orang Asli community a sense of achievement as their farming project takes fruition, the
skills imparted will be able to continue enriching the lives of the community. This team also conducted health screenings
with the support of Hospital Orang Asli Gombak, and provided books to the children of Tadika Kemas. The project has
provided more attention to help Orang Asli communities in Malaysia to improve their livelihood.
Best Education Initiative—Maybank Child Sponsorship—AWayOut of TheDump
The winner of last year’s Best Overall CR Initiative, this winning initiative sponsored 20 children from harsh life
situations who showed initiative and potential to excel. Guided by the belief that education is the lifeline out of poverty,
the initiative provided the children with education, nutritious food, school supplies and, most valuable of all, mentoring
support on a weekly basis. These Maybank volunteers served as role models for the children to keep them motivated,
focused and excited about education and the opportunities that education offers. Genuinely inspiring the children to
continue improving themselves through education and to break the cycle of poverty, this initiative also led Maybank
Cambodia to win the Most Outstanding Social Performance Bank 2013, awarded at the Cambodia Banking Awards.
"I have learnt more
about my colleagues
outside the office during
our work with the Orang
Asli. I have also learnt
some life skills from the
Orang Asli — resilience
and sheer willpower. I
feel so enriched through
my involvement in this
programme."
Mazli Muzaini
Corporate Affairs
EmployeeVolunteerism—CahayaKasih
