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MAYBANKSustainabilityREPORT2013
drivingeducationatalllevels
Moneymanagement is an essential life skill and starting financial literacy lessons
earlywill enable children to be financially savvy, allow themto start saving for their
future and avoid incurring high debt.
At 83% of Gross Domestic Product (GDP), the average household debt level of Malaysians is one of the highest within the region. The Federation of Malaysian Consumers
Associations (FOMCA) has said that 47% of young Malaysians are currently in serious debt with debt payments amounting to more than 30% of their gross income.
Creating financial awareness among the young and equipping them with money management skills will prepare them for a more secure future. In order to introduce key
financial concepts that are appropriate for the young, we have supported several financial literacy programmes in Malaysia. All programmes have been endorsed by the
Malaysian Ministry of Education.
10,760
participants
(supported from 2011-12)
The Maybank MoneyTree Financial Literacy
Program (FLiP) is aimed at school children
2,480
students
12,500
via social media
(supported from 2011-12)
The Maybank MoneyTree Idea Exchange Programme
(MIX) is aimed at undergraduates (17-24 year olds), from
15 universities and colleges around the Klang Valley.
(FLiP) is aimed at school children
10,890
young entrepreneurs
(supported from 2010-12)
The Maybank MoneyTree Young Entrepreneur
Start-Up Challenge (YES)
COMMUNITyANDCITIZENSHIP
OurCommitment
2011
2012
2013
Progress
We believe that financial literacy
education will empower young
people to make wise financial
planning. They will in turn
influence their families. We in
turn will have a future customer
base that will responsibly manage
their finances.
3,500
students
4,225
students
50,000
students
In 2014, we hope to extend the financial
literacy programmes to more countries in
ASEAN.
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