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MAYBANKSustainabilityREPORT2013
communityempowerment
YouthEmpowerment
Maybank Singapore’s community empowerment focus is on helping disadvantaged families and investing in youths, who
are our future generations.
Since 2007, we have been encouraging Singapore’s youth to develop a passion for volunteerism and give back to the
community. Maybank Singapore is the founding sponsor of the
YouthBank byMaybank
, an online volunteer management
portal. This provides a platform for youths to register for developmental and volunteering opportunities, and ‘deposit’
their volunteering hours via a ‘central bank’. A total of 9,131 youths have contributed to the programme, logging 371,152
volunteer hours to the Singapore community.
We also support programmes that provide equal opportunities for students who are less academically-inclined or from
low-income backgrounds, as they may be disadvantaged in Singapore’s competitive education system. These programmes
help to level the playing field for such students to achieve their full potential.
The
Character and Citizenship (CCE) Leadership Programme
was launched together with the Heartware Network and the
Singapore Ministry of Education in 2012, which provides leadership development for less academically-inclined students.
The programme also aims to provide important mentoring and lifeskills training, as well as inspire such students to become
useful and contributing members of the community. The CCE Leadership Programme has received commendation and
support from Singapore’s Ministry of Education for a wider implementation at secondary schools. A total of 120 students
from six schools have been engaged in structured development lessons that focus on workshops, hands on experience and
educational visits. Confidence levels of participating students were seen to have increased from 68% to 93%.
The
Tuition Programme
was started to provide free tuition for primary school students from low-income families, to
help them with their school work and provide them with positive role models in the form of youth volunteer tutors from
good junior colleges in Singapore. The Tuition Programme has seen 44 Junior College volunteers provide free tuition to 72
students from low-income families, guiding and assisting them with their school work.
Maybank Singapore also disbursed over S$110,000 for the
Maybank Get-to-School Transport Grant
to help particularly
needy school children get to school. The grant, which was introduced in 2011, helps to defray school-going transportation
cost of those in lower income groups. Maybank Singapore Islamic Banking further extended the transportation aid by
granting S$36,000 to selected madrasah students. In total, more than 400 students from 21 schools received the benefit
in 2013, a significant surge from 65 students in 2011.
“I was impressed by the
hardworking attitude of the
children and was certainly
heartened to hear that they
made improvements in their
exams. They never fail to
turn up for all the sessions
and their determination
to excel certainly shone
through.”
Tang Kai Qing
Hwa Chong Institution Student
Volunteer Tutor with Tuition Programme
ReachingoutDuringtheHaze
In June 2013, Singapore faced its worst haze situation in history. When the Pollutant Standard Index (PSI) level crossed
the hazardous 400 mark, face masks and respirators quickly became widely unavailable. All Maybank Singapore Branches
gave out free face masks to customers at our Branches, and even encouraged them to take more for their family and
friends. Maybank also donated 5,000 masks for 1,000 needy elderly, and a group of Maybank staff even braved the haze to
personally distribute free masks to some elderly in need. This is just one example of how Maybank Singapore is truly at the
Heart of the Community.
COMMUNITyANDCITIZENSHIP
411
students
from 21 schools
benefited in
Singapore
Target: The Maybank Get-to-School
Transport Grant supports students
from low-income groups.
Ms Pollie Sim, Maybank CEO International (standing third from left), posing with beneficiaries of Maybank’s Get-to-School Transport Aid programme
OurCommitment
2011
2012
2013
Progress
We invest in youths to strengthen
our social fabric and to empower
them to fulfil their greatest
potential.
65
students
300
students
603
students
Our programme is reaching a bigger
number of youths year-on-year. We see
the programme reaching out to more
youths and playing a role in inspiring and
empowering them to be changemakers of
the future.
