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“The Festival caters to a
broad range of audiences and
has a good mix of creative
and innovative elements
from amazing furniture
upcycled from old wood,
eco art and installations,
up to performances with
environmental messages. So
it’s a one stop festival for the
general public to come and be
engaged in anything related
to the environment that they
hope to champion.”
Yasmin Rasyid
EcoKnights
creatingawareness
EmployeeEnvironmentalCommitment
Some of our Cahaya Kasih volunteer programmes have pushed the agenda for good environmental practices with the community. The winner for the Best Environmental
Initiative for the Cahaya Kasih President’s Award 2012 furthered their initiatives through the ‘Ombak Rindu II: Let it Twinkle, Fireflies of Kampung Kuantan’. 150 volunteers
assisted by 50 youths of Kampung Kuantan planted 200 Berembang trees along the river banks famous as a natural habitat for fireflies. The roots of the tree strengthen the
river bank whilst its shade becomes the breeding grown for freshwater fish.
Programmes like this create a ripple effect in the community in creating awareness and increasing our touchpoints.
KLEcoFilmFestivalandAvedaWalkForWater
Since 2012, we have supported the Kuala Lumpur Eco Film Festival. We believe that it is important to build awareness amongst the public, especially youngsters, on the
value of conservation. Events such as this build empathy and empower individuals with a confluence of new ideas, tools and networks for change. More than 6,400 people
attended. Apart from free screenings of award-winning films, the Festival offered free community workshops, forums on sustainability, fun educational environmental
activities for youths and children and local performances by musicians. Exhibitions by environmental NGOs and green enterprises were also held at the Square and featured
the latest grassroots environmental activism as well as a whole range of affordable and eco-friendly products and services.
Another programme that we supported was
the Aveda Walk for Water. In conjunction
with Earth Day 2013, over 100 Maybankers
and their families joined the Aveda Walk for
Water campaign. The objective was to raise
awareness on water-related issues and support
two local NGOs; EcoKnights and Project H20.
The 2.5-km walk symbolised the distance
some people have to travel to reach safe water
supplies. The proceeds of over RM25,000 were
used to install a water filtration system that
will provide the villagers of Pulau Mantanani,
an island off the coast of Sabah with limited
supply of potable water, with a long-term
source of a clean water.
MovingForwardand2014priorities
Moving forward, we expect our IT Transformation Program (ITTP) together with the Property Go Green Council
(PGGC) to provide the innovation required for the ongoing transformation towards a more environmentally-
friendly and responsible suite of services across the organisation and business value chain.
• Reduction of energy usage through the group data in 2014 which is expected to improve the efficiency of
servers in our data centres and will cut power-usage effectiveness ratings from 2 to 1.5.
• We will begin to consolidate data on energy consumption and GHG emissions more comprehensively.
• Create further environment awareness programmes for our customers.
supportingbiodiversity
100
Maybankers
at Aveda Walk
for Water
Campaign
ENVIRONMENTALDIVERSITY
Target: We aspire to create awareness
through environmental programmes.
Volunteers setting up a water filtration system for Pulau Mantanani residents
