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MAYBANKSustainabilityREPORT2013
diversityandinclusion
Volunteerism—beingattheheartofthecommunity
Through our flagship Cahaya Kasih programme, all employee volunteering is structured, monitored and evaluated for impact. Employee volunteerism brings different teams
of staff together, exposing them to new perspectives and experiences. For us, Cahaya Kasih is a key strategy for achieving lasting community change. Staff that share their
passion, expertise and resources to build stronger, healthier communities help reduce costs, multiply programme impact, build organisational capacity and ultimately
become more personally invested in the success of their community.
In an effort to have a more sustained community engagement, we introduced the Cahaya Kasih Challenge (CKC) in 2012. The CKC aims to widen our staff participation in the
community through longer term initiatives, with the Global CR Day as a platform to showcase our impacts. A total of 105 initiatives were implemented throughout the year. The
Global CR Day theme for 2013 was ‘Connecting Global Communities’ and saw the participation of over 19,000 Maybankers for the one day simultaneous global CR event.
Maybankers’ community spirit also shined through as seen in active participation in many other events such as national
day celebrations, fundraising initiatives, rendering assistance during natural disasters and religious celebrations amongst
others. Besides being brand ambassadors, staff showcased their talents in events and competitions such as cheerleading,
march past and corporate booths.
OURPEOPLE
Empowering
Change through
our Planning
Managers
The first Cahaya Kasih planning managers
(PM) workshop was organised in 2013
with the aim of providing an overview for
understanding and integrating targeted
community volunteerism programmes
as well as monitoring and evaluation
tools. The session provided different
approaches and mechanisms that can
be used. The interactive session allowed
PMs to evaluate sample volunteerism
programmes and drill down targets,
action plans as well as work with non-
profit partners.
105
initiatives
Target: We want to focus on impact on
the community through our volunteer
programmes
Group EXCO and Maybankers participate in numerous CR initiatives
Pre 2008
2009
2010
2011
2012
2013 &
Onwards
• Formalising of
the Cahaya Kasih
volunteerism programme
• Launched Rumah
Singgahan Kasih
(RSK) home adoption
programme in 2006
with 7 adopted
homes in Malaysia.
Partnership with the
Ministry of Women,
Family & Community
Development
• Inagural Birthday Treats
programme where
EXCO members host
children from adopted
communities
• Inaugural Global
CR Day (GCD)
group wide. Over
10,000 Maybankers
participated. First
Malaysian financial
institution to conduct
simultaneous Global
CR event
• 2
nd
GCD. Over
15,000 Maybankers
participated group wide
• Launched Cahaya
Kasih Challenge (CKC)
2012 implementing
sustainability of
initiatives group wide.
153 initiatives group
wide
• 3
rd
GCD. Over
21,000 Maybankers
participated group wide
• Sustainability of CKC
initiatives
• 4
th
GCD. Over
19,000 Maybankers
participated group wide
Our employee volunteerism has evolved as we continue to drive various corporate sustainability programmes in the communities we serve.
