95
MAYBANKSustainabilityREPORT2013
ourdigitalfootprint
As we grow regionally, our digital presence will be key
to providing access to financial services across the
community. Across ASEAN, we are now enabling high-
value cross-border business in such areas as virtual
banking, wealth management and cards. We have set
up a framework to capitalise on our regional synergies,
and there is an increased sharing of best practices
and collaboration on common initiatives. Humanising
technology will be key to our outreach.
Richard Tan
Lelong and Superbuy Maybank2U
Customer
I run an online auction and shopping
site. Lelong started in 1999 and
Superbuy started in 2009. I started
the business because I saw that the
Internet was a new way for people to
buy and purchase things. It was a great
opportunity to explore a new market.
Maybank2u has made a major
difference to my transactions as it
is easier for my customers to make
payment and it is more credible.
Maybank2u has been frequently
promoted in earlier stages to create
awareness among my customers.
Subsequently more people have chosen
to use Maybank2u as a payment
gateway.
I will continue using the services as I
can leverage on the credibility offered
by Maybank.
Jeff
JNY Online Store
Maybank2U Customer
I started selling mobile accessories
in 2011. I came across a supplier of
mobile accessories and thought that
an online store will be a chance for me
to set up my own business and earn a
better income.
I find Maybank2u easy to use and I
had great support from the Maybank
team to get started. As I am still new in
the online business, every day is a new
learning journey for me. Maybank2u
has made it easier for me to provide
payment for my customers.
The future is in Mobility,
Simplicity and Versatility.
Mohd Suhail Amar Suresh
Head of Virtual Banking
and Payments
The Maybank Group Digital Strategy looks at tapping
into the shift in customer behaviour where the
social and personal space is intertwined in essence,
moving banking closer to the customer. Our channel
interactions with customers will no longer confine
transactions to a fixed channel. The foundation of
this capability will integrate all our channels through
a digital platform, thus ensuring mobility.
Maybank has been a leader in internet banking since June 2000 when we introduced this service in Malaysia. Today
Maybank commands close to 50% of registered users in the market with 28,819,658 users in 2013. In the mobile
banking arena, we were among the first to introduce comprehensive banking service and presently have more than
1.25 million registered users equating to a market share of more than 75%. Our browser-based M2U Mobile and
apps were launched in 2010 and 2011 respectively for our customers to access the Bank’s portal Maybank2u for
their banking, bill payments and e-commerce.
In April 2013, leveraging on the increasing trend in social e-commerce and customers’ digital lifestyle, we launched
our Maybank2u Pay, a payment gateway which enables small businesses in conducting online transactions and
managing their sale transactions systematically and professionally.
Online shopping has become increasingly popular in Malaysia. Within our own customer base, our users performed
more than 2.5 million online shopping transactions worth about RM675 million in 2012.
On average, we have more than 100 million transactions per month conducted through Maybank2u.
looking intothe future
maybank2upay
OURPRODUCTSANDSERVICES
Facebook penetration rates
(as at December 2013)
In 2013, we were named the No. 1 Socially Devoted Facebook Brand
Target: Social Media provides immediacy to our interaction with customers and we harness our presence to reach out to them.
1.07
million
likes
G4-PR4
