Related UN SDGs:
Education

Cashville Kidz

About this programme

Sustainable & High Impact:

The target is to reach out to as many school children as possible with this programme in countries across ASEAN, so that they in turn can influence their family members and friends with their knowledge on good money management habits. This will build a new generation of youths who are savvy with money and who will enjoy better financial independence in their adult years. This is also aligned to Maybank’s Sustainability commitment to improve the lives of 2 million households by 2025.

What is Financial Literacy:

Financial literacy is the education and understanding of knowing how money is made, spent, and saved, as well as the skills and ability to use financial resources to make decisions. These decisions include how to generate, invest, spend, and save money.

The target is to reach out to as many school children as possible with this programme over the next 5 years in countries across ASEAN, so that they in turn can influence their family members and friends with their knowledge on good money management habits. This will build a new generation of youths who are savvy with money and who will enjoy better financial independence in their adult years.

“We believe in the importance of developing and nurturing good financial habits from a young age – hence the introduction of the Cashville Kidz programme as part of providing a holistic financial solution to the communities we serve in.” – Shahril Azuar Jimin, Chief Sustainability Officer, Maybank Group

MCashville Kidz programme has touched the lives of over
0

students in more than 1,000 schools

More than

0 %
of participating students have improved their financial knowledge

The programme is currently conducted in

7
countries across the region
Impacted
0

students to date, with expansion into Thailand, its eighth ASEAN country.

Total investment of
RM 0 M

 in 2025 and RM17.94 million since 2013.

 
0

*students impacted covering 150 schools across 8 ASEAN countries in 2025.

*Malaysia, Vietnam, Cambodia, Singapore, the Philippines and Indonesia, including Myanmar, piloting in Thailand as part of the programme expansion for 2025.

The unique components of the programme include:

Cashville Kidz Animated series

  • Fun delivery – animation-based contents have proven to better capture the attention of young school children. Students enjoy watching the cartoon series, hence making it an effective means to help them understand the topic of Financial Literacy.

Comprehensive Student’s Worksheet

  • What makes the Cashville Kidz program unique and sustainable is that it is measurable and quantifiable: Improvement in the level of Financial Literacy amongst kids is measured and quantified through our Pre & Post assessments.
  • More job opportunities for rural women & the community

Teacher’s Toolbox

  • School teachers are also trained with financial knowledge to ensure the effectiveness of the programme.
  • Tools (manuals, videos, resources, etc) are provided to the schools and teachers, courtesy of Maybank and Maybank Foundation to enable the school to continue to run this program in the coming years (Long Term sustainable CSR).

The Cashville Kidz programme is delivered by adopting a ‘product tiering’ approach consisting of 3 versions to suit the countries or market:

01

Cashville Kidz Lite

02

Cashville Kidz Standard

03

Cashville Kidz Advance

“We believe in the importance of developing and nurturing good financial habits from a young age – hence the introduction of the Cashville Kidz programme as part of providing a holistic financial solution to the communities we serve in.”

– Datuk Shahril Azuar Jimin, Group Chief Sustainability Officer, Maybank

As of today, the Cashville Kidz programme has touched the lives of over 373,200 students in more than 1,370 schools. The programme is currently conducted in eight (8) countries across the region namely Malaysia, Cambodia, Philippines, Indonesia, Singapore, Myanmar, Vietnam and Thailand.

7 countries across the region

As of today, the Cashville Kidz programme has touched the lives of over 373,200 students in more than 1,370 schools. The programme is currently conducted in eight (8) countries across the region namely Malaysia, Cambodia, Philippines, Indonesia, Singapore, Myanmar, Vietnam and Thailand.

Awards/Accolades Won by Cashville Kidz:

 

Efma-Accenture Global Banking Distribution and Marketing Innovation Awards 2013 (Paris).

 

Platinum award for Excellence in Provision of Literacy & Education at the 6th Global CSR Summit & Awards 2014, Bali, Indonesia.

 

CSR Award at the 4th Global Good Governance Awards (2019), Jakarta, Indonesia.

 

Gold Award in Best Community Programme Award category at the 11th Global CSR Summit & Awards 2019, Kuching, Malaysia.

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Get involved

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Our initiatives are designed to create meaningful impact and drive positive change. Explore the various programs we offer to see how they align with your needs and aspirations.

Frequently Asked Questions (FAQs)

Have questions about partnering with Maybank Foundation for BSAS 2027? Find out more about the programme, application requirements and selection process below.

A. About BSAS 2027

  1. What is the Balai Seni Art Series (BSAS)?
    The Balai Seni Art Series (BSAS) is a Maybank Foundation initiative that supports the development and appreciation of arts and culture through programmes that nurture artistic talent, preserve cultural heritage and create meaningful opportunities for arts and cultural practitioners and communities.
  1. What programmes are open for applications under BSAS 2027?
    Organisations may apply to partner with Maybank Foundation under any of the following programmes:
        • MyTIGER Values Art Competition (MTVAC)
        • Cultural Art Showcase and Bazaar (CASB)
        • Maybank Foundation Artist Fellowship Programme (MFAFP)
        • New Arts & Culture Programme – an open-concept programme for proposed arts and culture initiatives.
  1. Can an organisation apply for more than one programme?
    Yes. Organisations may apply for one, multiple or all four programmes. A separate proposal, including the proposed approach, implementation plan and budget, must be submitted for each programme applied for.

B. Eligibility and Requirements

  1. Who is eligible to apply?
    Registered organisations with relevant experience and capabilities in arts, culture or creative programme delivery across ASEAN are invited to apply. Applicants should demonstrate their ability to develop, manage and deliver programmes aligned with the objectives of the selected BSAS programme.
  2. Can organisations based outside Malaysia apply?
    Yes. Eligible organisations from ASEAN Member States may apply. Organisations outside Malaysia should submit the equivalent legal registration or establishment documents recognised in their respective countries.
  3. Can an organisation apply if it has not previously partnered with Maybank Foundation?
    Yes. Organisations that have not previously worked with Maybank Foundation may apply, provided they meet the eligibility requirements and can demonstrate relevant experience, capabilities and a suitable approach to delivering the proposed programme.
  1. What should be included in the proposal deck?
    Each proposal deck should be tailored to the selected programme and include the following:
    1. Programme Overview: Proposed concept, objectives and alignment with the selected BSAS programme.
    2. Approach and Value Proposition: Programme design, delivery approach and the needs or opportunities addressed.
    3. Target Beneficiaries and Intended Impact: Target audience, expected reach, key outcomes and measurable impact.
    4. Scope of Work and Deliverables: Key activities, implementation plan, timeline, milestones and expected outputs.
    5. Partnership and Delivery Capability: Proposed team, relevant experience, key partners and resources required.
    6. Budget and Funding Request: Itemised budget, funding requested and any co-funding or other resources, where applicable.
    7. Sustainability and Scalability: Plans to sustain outcomes, extend impact or scale the programme beyond the implementation period.
    8. Monitoring and Evaluation: Proposed indicators and methods to track progress, measure results and report impact.

       

  1. What supporting documents must be submitted?
    Applicants should provide the required organisational information, relevant legal registration or establishment documents, and a proposal deck for each programme selected. Additional information or supporting documents may be requested during the assessment and due diligence processes.

C. How to Apply

  1. How can an organisation submit an application?
    Interested organisations should complete the BSAS 2027 Partner Application Form through the application link provided on Maybank Foundation’s website. Applicants must select their preferred programme(s) and upload the corresponding proposal deck for each programme.
  1. What is the application deadline?
    The application deadline is 8 November 2026, 11:59 PM MYT (UTC+8). Applicants are encouraged to submit their applications and supporting documents before the deadline to allow sufficient time for review.
  1. What happens after an application is submitted?
    Applications will undergo an evaluation process to assess their suitability for the selected programme. Shortlisted organisations may be contacted for further information, clarification or supporting documents and may be required to undergo Maybank Foundation’s due diligence, compliance checks and procurement processes.
  1. What happens if an application is incomplete or additional information is required?
    Maybank Foundation may request clarification, additional information or supporting documents where necessary. Applicants are responsible for ensuring that their submissions are complete and that the information provided is accurate.

D. Evaluation and Selection

  1. How will applications be evaluated?
    Applications will be assessed based on their alignment with the objectives of the selected BSAS programme, the strength and relevance of the proposed concept, expected outcomes and impact, implementation approach, organisational capability, budget and overall feasibility.
  1. Does submitting an application guarantee selection or appointment as a programme partner?
    No. Submission of an application does not guarantee selection or appointment as a BSAS 2027 programme partner. All applications are subject to evaluation and the relevant approval, due diligence and procurement processes.
  1. When will successful applicants be notified?
    Applications will be evaluated from 9 November to 15 December 2026, with the selection outcomes scheduled for consideration by the Maybank Foundation Board. Further information on the announcement of successful applicants will be communicated when available.

E. General Enquiries

  1. Who can I contact if I have further questions?
    For enquiries regarding the BSAS 2027 Partner Application, please contact Maybank Foundation through the general enquiry in the “Who We Are” section provided on the website.