eYAA’s youth-driven initiatives have impacted over 89,000 people across ASEAN with support from 40 partner organisations.
Leading up to the ASEAN Day celebration on 8 August 2025, Maybank Foundation and ASEAN Foundation officially welcomed 100 youth volunteers and representatives from 10 civil society organisations (CSOs) and social enterprises (SEs) from across Southeast Asia at the Opening Ceremony of the latest Regional Capacity Building Workshop for eMpowering Youths Across ASEAN (eYAA): Cohort 5, held at Chulalongkorn University in Bangkok, Thailand.
The 100 selected youth volunteers, aged 19 to 35, came from ten ASEAN Member States and they bring with them diverse backgrounds, fresh ideas, and a strong spirit of volunteerism. They are paired with local CSOs and SEs selected for their deep knowledge of local challenges and their ability to help guide the youth-led projects on the ground.
Held from 20 to 23 July, the workshop brought together passionate young changemakers and their paired CSOs/SEs to finalise 10 community-based projects that will soon be implemented in Cambodia, Indonesia, Malaysia, the Philippines, Thailand, and Viet Nam, the newest country to join the programme. Building on online learning, the four-day regional gathering serves as a crucial space for participants to refine their community projects, learn from experts and alumni, and strengthen their collaboration skills, laying the groundwork for meaningful and lasting impact in the communities they are set to work in.
In his opening remarks, Tan Sri Dato’ Sri Ir. Zamzamzairani Mohd Isa, Chairman of Maybank Group and Maybank Foundation said “Maybank through the eYAA programme in collaboration with ASEAN Foundation, remains steadfast to drive social empowerment by enabling young changemakers to create real impact, foster unity across cultures and build a more inclusive and resilient ASEAN community. We firmly believe that when given the right tools to succeed, our youth can be a constructive force for development. The power of youth lies not only in doing something great but also in uncovering their full potential and courage, enabling them to achieve meaningful things for the future.”
“We are incredibly excited to continue this journey with Maybank Foundation,” said Dr. Piti Srisangnam, Executive Director of the ASEAN Foundation. “This programme reminds us that youth are not just future leaders—they are leading change today. Through eYAA, we are taking real steps toward achieving the ASEAN Community Vision 2045—a region where youth are at the centre of building a more inclusive, innovative, and resilient Southeast Asia.”
The 10 community-based projects are designed to reflect local needs within the selected ASEAN countries and fall under four key focus areas: community building, arts and culture, environmental diversity, and education. Each team will receive up to USD 25,000 in grant support, and the local CSOs and SEs will play a crucial role in ensuring the success of the projects.
One example is that Cohort 5’s youth volunteers will be involved in the “Youth EdXchange Programme” project by Fly Technology Agriculture Sdn Bhd in Kuching, Sarawak, Malaysia. The project will empower regional youths through Environmental Education (EE) and Sustainable Development Goals (SDGs) focused activities, including idea-thons, workshops, and school waste management systems. Collaborating with stakeholders, the project will also promote green practices, directly benefiting 1,563 individuals, including 50 youth, 1,500 students, 6 educators, and 8 organisational representatives, while reaching 1,000 others through more involvement from schools, universities, and stakeholders. By fostering practical sustainability education and cross-sector collaboration, the programme aims to build a new generation of ASEAN youth leaders equipped to drive regional change.
In addition, the “Seri Budaya” project by Yayasan Anak-anak Yatim Wardatul Jannah will also be implemented during Cohort 5. Located in Kota Damansara, Selangor, the project aims to uplift underserved youth while promoting traditional performing arts through bi-weekly dance classes, enrichment workshops, and public showcases. Following a successful pilot in 2024, where 85% of participants gained confidence and 90% expressed strong interest in continuing, the project now targets 500 direct youth beneficiaries. It engages over 1,500 others, including families, teachers, arts professionals, and local community members. By blending creative expression with mentorship and community engagement, “Seri Budaya” aims to inspire a new generation of cultural ambassadors and sustain Malaysia’s rich performing arts heritage.
The Regional Capacity Building Workshop of eYAA: Cohort 5 was attended by H.E. Dr. Lalivan Karnchanachari, Vice Minister for Foreign Affairs of the Kingdom of Thailand; Assistant Professor Dr. Sineenat Sermcheep, Executive Director of ASEAN Studies Centre; H.E. San Lwin, Deputy Secretary-General (DSG) of ASEAN for ASEAN Socio-Cultural Community (ASCC); H.E. Amb. Sitsangkhom Sisaketh, Chair of the Board of Trustees of the ASEAN Foundation and Permanent Representative of the Lao PDR to ASEAN; H.E. Amb. Sarah Al Bakri Devadason, Permanent Representative of Malaysia to ASEAN; H.E. Amb. Phantipha Iamsudha Ekarohit, Permanent Mission of the Kingdom of Thailand to ASEAN; Tan Sri Dato’ Sri Ir. Zamzamzairani Mohd Isa, Chairman of Maybank Group and Maybank Foundation; Datuk R. Karunakaran, Board of Trustees, Maybank; Puan Mazhatulshima Mohd Zahid, Group Chief Human Capital Officer, Maybank; Shahril Azuar Jimin, Group Chief Sustainability Officer, Maybank; Izlyn Ramli, Head of Group Corporate Affairs, Maybank & Chief Executive Officer, Maybank Foundation; Surin Segar, Head, Group Tax and CFO Maybank Foundation; Dr. Areepong Bhoocha-Oom, Chairman, Maybank Securities Thailand; Henry Koh Swee Ong, Chief Operating Officer, Maybank Securities Thailand; and Dr. Piti Srisangnam, Executive Director of the ASEAN Foundation.
Following the workshop, the youth volunteers will head to their assigned project sites—ten communities across six ASEAN countries. Over the course of two weeks, they will live and work alongside local communities, co-developing solutions and building lasting connections that strengthen ASEAN unity from the ground up.
Since its launch in 2018, the eYAA programme has empowered 382 youth volunteers, implemented 40 impactful community projects, and positively impacted more than 89,000 individuals across the region. Each year, the programme grows in reach and relevance, and with Viet Nam joining the list of project countries this year, eYAA continues to expand its footprint and deepen its impact where it’s needed most.
For instance, Zulfikar Dabby Anwar, an alumnus of Cohort 4, previously contributed to a waste management initiative during his service in Kuching, Sarawak, Malaysia. Today, he plays a leading role as one of the CSO representatives in a Cohort 5 project. His journey reflects the tangible impact of the eYAA programme in empowering youth to lead sustainable community development efforts, while fostering cross-border collaboration with diverse stakeholders.
At its core, eYAA is a people-centred initiative that directly contributes to the realisation of the ASEAN Socio-Cultural Community Blueprint 2025, particularly in building a more inclusive, sustainable, and resilient ASEAN Community. By equipping young people with the tools, experience, and networks to lead change, the programme positions ASEAN youth as the main drivers in advancing sustainable development and strengthening regional solidarity.
This shared vision is made possible through the close partnership between the ASEAN Foundation and Maybank, through Maybank Foundation. By supporting eYAA, Maybank Foundation reaffirms its commitment to sustainability and inclusive growth, providing a meaningful platform for nurturing young leaders who are ready to address socio-economic and developmental challenges across the region. The initiative is also aligned with Maybank’s mission to humanise financial services and supports one of its four key sustainability commitments: improving the lives of two million households across ASEAN by 2025.