17
MAYBANKSustainabilityREPORT2013
Realisation for Change
Acquiring Leadership
Firm Footing
• Community contributions
are structured and linked
to corporate strategy and
leveraged on organisational
strengths
• Establishing Maybank
Foundation
• Programmes based on
thematic unity
Charting New Pathways
• Focus on sustainability
reporting
• Minimise internal and external
impact
• Aligning community
expectations with Maybank
values
• Developing social capital across
the region
• Active stakeholder engagement
• Creating shareholder value from
addressing sustainability issues
• Widening the investment lens
to incorporate sustainability
activities into financial
valuation, risk and return
• Building awareness of the
impact of sustainability issues
on value
• Furthering the region building
agenda
• Managing our impacts
• Developing guiding principles
• Addressing community needs
• Complying with laws and
regulation
• Meeting employee needs
• Delivering quality products and
services
Target: When we started, our aim
was to manage impacts.
Target: As our sustainability
programme grew, we built new
partnerships and tools.
Target: To achieve actionable
outcomes through data and
narratives.
Target: To embed sustainability
across the organisation through
targeted transformation.
sustainabilitygovernance,reportingandengagement
Sustainability Governance (CONT’D)
Our growth journey
We are not underestimating the magnitude of the next part of our sustainability journey. We have been working hard in reviewing how to incorporate various new
tools and frameworks to improve our sustainability engagement. This is a learning process that we are prepared to undertake together as an organisation. As we move
forward, it is important to look back to see how we have progressed. Our journey is one that has moved from a very traditional notion of CR towards what we believe
is going to be transformational within the organisation. When such synergies occur, we will be able to evidence the next level of leadership in the markets where we
operate.
At the heart of our sustainable journey are Maybankers who shoulder the mission of our organisation and on whom the next phase of transformation resides. When truly
internalised, we know that when faced with fork-in-the-road alternatives, it is our people who will be the true north in our decision making process.
wherewe
started
wherewe
are heading
ourgrowth
journey
we see sustainabilitydifferently
2008
2011
2014
2015 onwards
