22 March 2015

Maybank’s “smashing” badminton event

Maybank donates RM 1 million for Hospital Selayang’s Liver Transplant Centre in conjunction with “Smash and Donate” charity event

March 22, 2015 – Well-known celebrities, corporate executives as well as junior and former national badminton players were made to sweat it out on the courts in Kuala Lumpur today as Maybank hosted “Smash and Donate”, a charity event held in conjunction with the upcoming Maybank Malaysia Open (MMO) Badminton 2015.

The “Smash and Donate” event, which is in its second year, was organised by Maybank Foundation to raise awareness of the upcoming MMO, promote healthy living as well as raise funds for Hospital Selayang’s Liver Transplant Centre.

Some of the nation’s biggest celebrities such as Neelofa, Amy Search, Ning Baizura, Fara Fauzana, Adi Putra and Lee Hansen were invited to join corporate executives and each were paired with a national junior or former national badminton player in the single elimination mini tournament.

Among the corporate executives were Datuk Abdul Farid Alias, Group President & CEO of Maybank, Kamaludin Ahmad, CEO Maybank Ageas Holdings Bhd, Michael Foong, Group Chief Strategy Officer, Nora Manaf, Group Chief Human Capital Officer, Maybank and Seelan Paul, Chief Executive Officer of Media Prima Radio Networks/Chief Operating Officer for Media Prima Television Networks. Among Malaysia’s junior badminton champions and former champions were Hafiz Hashim, Kwan Yoke Meng, Lee Wan Wah and Zakry Latif.

On-looking spectators had a treat as they were able to witness their favourite personalities display their badminton skills and compete against each other. It was one of the main attractions of the day as spectators thoroughly enjoyed seeing some of the biggest names in show business display their competitive spirit.

The “Smash and Donate” event also saw the public invited to participate in a ‘Target Smash’ game where they could contribute a minimum of RM2 for a hit. All proceeds collected were channelled to support the Hospital Selayang Liver Transplant Centre.

Maybank Foundation also took the opportunity to present a donation of RM 1 million to Hospital Selayang’s Liver Transplant Centre as part of its continued commitment to help make affordable treatment and liver transplants available to patients with liver diseases.

Maybank had helped establish the Liver Transplant Centre since 2002 with an initial grant of RM 5 million and has been providing financial assistance to the centre on a continuous basis to help ensure its sustainability. This initiative is one of the key corporate responsibility programmes under the area of healthy living and is in line with Maybank’s mission to Humanise Financial Services.

During the Smash & Donate event, Maybank also carried out a “Donate Second Hand Racquet Campaign” where the public could donate their old badminton racquets which would then be channelled to the less fortunate.

The MMO Badminton Open, which is one of only 5 Superseries Premier events of the Badminton World Federation (BWF) will be held at Stadium Putra Bukit Jalil from 31 March to 5 April 2015. Maybank has been the title sponsor of this badminton tournament since 2012 which has attracted some of the best shuttlers in the world to Malaysian shores.

Get involved

Are you interested in learning more about our pillar programs and how they can support and empower you?

Our initiatives are designed to create meaningful impact and drive positive change. Explore the various programs we offer to see how they align with your needs and aspirations.

Frequently Asked Questions (FAQs)

Have questions about partnering with Maybank Foundation for BSAS 2027? Find out more about the programme, application requirements and selection process below.

A. About BSAS 2027

  1. What is the Balai Seni Art Series (BSAS)?
    The Balai Seni Art Series (BSAS) is a Maybank Foundation initiative that supports the development and appreciation of arts and culture through programmes that nurture artistic talent, preserve cultural heritage and create meaningful opportunities for arts and cultural practitioners and communities.

  1. What programmes are open for applications under BSAS 2027?
    Organisations may apply to partner with Maybank Foundation under any of the following programmes:

        • MyTIGER Values Art Competition (MTVAC)
        • Cultural Art Showcase and Bazaar (CASB)
        • Maybank Foundation Artist Fellowship Programme (MFAFP)
        • New Arts & Culture Programme – an open-concept programme for proposed arts and culture initiatives. 

  1. Can an organisation apply for more than one programme?
    Yes. Organisations may apply for one, multiple or all four programmes. A separate proposal, including the proposed approach, implementation plan and budget, must be submitted for each programme applied for.

B. Eligibility and Requirements

  1. Who is eligible to apply?
    Registered organisations with relevant experience and capabilities in arts, culture or creative programme delivery across ASEAN are invited to apply. Applicants should demonstrate their ability to develop, manage and deliver programmes aligned with the objectives of the selected BSAS programme.

  2. Can organisations based outside Malaysia apply?
    Yes. Eligible organisations from ASEAN Member States may apply. Organisations outside Malaysia should submit the equivalent legal registration or establishment documents recognised in their respective countries.

  3. Can an organisation apply if it has not previously partnered with Maybank Foundation?
    Yes. Organisations that have not previously worked with Maybank Foundation may apply, provided they meet the eligibility requirements and can demonstrate relevant experience, capabilities and a suitable approach to delivering the proposed programme.

  1. What should be included in the proposal deck?
    Each proposal deck should be tailored to the selected programme and include the following:

    1. Programme Overview: Proposed concept, objectives and alignment with the selected BSAS programme.
    2. Approach and Value Proposition: Programme design, delivery approach and the needs or opportunities addressed.
    3. Target Beneficiaries and Intended Impact: Target audience, expected reach, key outcomes and measurable impact.
    4. Scope of Work and Deliverables: Key activities, implementation plan, timeline, milestones and expected outputs.
    5. Partnership and Delivery Capability: Proposed team, relevant experience, key partners and resources required.
    6. Budget and Funding Request: Itemised budget, funding requested and any co-funding or other resources, where applicable.
    7. Sustainability and Scalability: Plans to sustain outcomes, extend impact or scale the programme beyond the implementation period.
    8. Monitoring and Evaluation: Proposed indicators and methods to track progress, measure results and report impact.

  1. What supporting documents must be submitted?
    Applicants should provide the required organisational information, relevant legal registration or establishment documents, and a proposal deck for each programme selected. Additional information or supporting documents may be requested during the assessment and due diligence processes.

C. How to Apply

  1. How can an organisation submit an application?
    Interested organisations should complete the BSAS 2027 Partner Application Form through the application link provided on Maybank Foundation’s website. Applicants must select their preferred programme(s) and upload the corresponding proposal deck for each programme.

  1. What is the application deadline?
    The application deadline is 8 November 2026, 11:59 PM MYT (UTC+8). Applicants are encouraged to submit their applications and supporting documents before the deadline to allow sufficient time for review.

  1. What happens after an application is submitted?
    Applications will undergo an evaluation process to assess their suitability for the selected programme. Shortlisted organisations may be contacted for further information, clarification or supporting documents and may be required to undergo Maybank Foundation’s due diligence, compliance checks and procurement processes.

  1. What happens if an application is incomplete or additional information is required?
    Maybank Foundation may request clarification, additional information or supporting documents where necessary. Applicants are responsible for ensuring that their submissions are complete and that the information provided is accurate.

D. Evaluation and Selection

  1. How will applications be evaluated?
    Applications will be assessed based on their alignment with the objectives of the selected BSAS programme, the strength and relevance of the proposed concept, expected outcomes and impact, implementation approach, organisational capability, budget and overall feasibility.

  1. Does submitting an application guarantee selection or appointment as a programme partner?
    No. Submission of an application does not guarantee selection or appointment as a BSAS 2027 programme partner. All applications are subject to evaluation and the relevant approval, due diligence and procurement processes.

  1. When will successful applicants be notified?
    Applications will be evaluated from 9 November to 15 December 2026, with the selection outcomes scheduled for consideration by the Maybank Foundation Board. Further information on the announcement of successful applicants will be communicated when available.

E. General Enquiries

  1. Who can I contact if I have further questions?
    For enquiries regarding the BSAS 2027 Partner Application, please contact Maybank Foundation through the general enquiry in the “Who We Are” section provided on the website.