About this programme
Sustainable & High Impact:
The target is to reach out to as many school children as possible with this programme in countries across ASEAN, so that they in turn can influence their family members and friends with their knowledge on good money management habits. This will build a new generation of youths who are savvy with money and who will enjoy better financial independence in their adult years. This is also aligned to Maybank’s Sustainability commitment to improve the lives of 2 million households by 2025.
What is Financial:
Definition: Financial literacy is the education and understanding of knowing how money is made, spent, and saved, as well as the skills and ability to use financial resources to make decisions. These decisions include how to generate, invest, spend, and save money.
The target is to reach out to as many school children as possible with this programme over the next 5 years in countries across ASEAN, so that they in turn can influence their family members and friends with their knowledge on good money management habits. This will build a new generation of youths who are savvy with money and who will enjoy better financial independence in their adult years.
“We believe in the importance of developing and nurturing good financial habits from a young age – hence the introduction of the Cashville Kidz programme as part of providing a holistic financial solution to the communities we serve in.” – Shahril Azuar Jimin, Chief Sustainability Officer, Maybank Group
students in more than 1,000 schools
More than
The programme is currently conducted in
students to date, with expansion into Thailand, its eighth ASEAN country.
million in 2024 and RM14.89 million since 2013.
*students impacted covering 106 schools across seven ASEAN countries.
*Malaysia, Vietnam, Cambodia, Singapore, the Philippines and Indonesia, including piloting in Thailand as part of the programme expansion for 2024.
The unique components of the programme include:
Cashville Kidz Animated series
- Fun delivery – animation-based contents have proven to better capture the attention of young school children. Students enjoy watching the cartoon series, hence making it an effective means to help them understand the topic of Financial Literacy.
Comprehensive Student’s Worksheet
- What makes the Cashville Kidz program unique and sustainable is that it is measurable and quantifiable: Improvement in the level of Financial Literacy amongst kids is measured and quantified through our Pre & Post assessments.
- More job opportunities for rural women & the community
Teacher’s Toolbox
- School teachers are also trained with financial knowledge to ensure the effectiveness of the programme.
- Tools (manuals, videos, resources, etc) are provided to the schools and teachers, courtesy of Maybank and Maybank Foundation to enable the school to continue to run this program in the coming years (Long Term sustainable CSR).
The Cashville Kidz programme is delivered by adopting a ‘product tiering’ approach consisting of 3 versions to suit the countries or market:
01
Cashville Kidz Lite
02
Cashville Kidz Standard
03
Cashville Kidz Advance
“We believe in the importance of developing and nurturing good financial habits from a young age – hence the introduction of the Cashville Kidz programme as part of providing a holistic financial solution to the communities we serve in.”
– Datuk Shahril Azuar Jimin, Group Chief Sustainability Officer, Maybank
As of today, the Cashville Kidz programme has touched the lives of over 373,200 students in more than 1,370 schools. The programme is currently conducted in eight (8) countries across the region namely Malaysia, Cambodia, Philippines, Indonesia, Singapore, Myanmar, Vietnam and Thailand.
7 countries across the region
As of today, the Cashville Kidz programme has touched the lives of over 373,200 students in more than 1,370 schools. The programme is currently conducted in eight (8) countries across the region namely Malaysia, Cambodia, Philippines, Indonesia, Singapore, Myanmar, Vietnam and Thailand.
